Boring Picnics End Here. Why We’re Reinventing the Picnic
Let’s be honest — picnics have a bit of an image problem. Hear the word “picnic” and you probably picture squashed egg-mayo sandwiches, lukewarm sausage rolls, a leaky box of questionable pasta salad, and your plastic bag drifting off in the breeze. It’s the kind of outdoor dining experience that starts with optimism but ends with a crumpled blanket, a swarm of wasps, and a sense of mild regret. Not exactly the dream scenario.
At The Piknic Club, we’re ready for a change.
We believe picnics deserve better. More joy, more intention, more style.
That’s why we’re declaring war on boring picnics. It’s time to reinvent alfresco dining — from something we left behind in childhood to something extraordinary that reconnects us with nature, our friends, and ourselves.
Why are we waving goodbye to boring picnics?
We’ve all experienced it: You’ve carefully planned your picnic, packed your snacks, and set out in search of the perfect spot. Yet somehow, reality never quite matches the fantasy:
The sandwiches are flattened.
The drinks are warm.
The blanket’s too small.
You end up with a damp bottom, wondering why you ever thought eating outside was a good idea.
But here’s the thing: Picnics shouldn’t feel like a compromise. They should feel like a celebration.
At The Piknic Club, we’re here to rewrite the rules. We’re turning picnics into genuine occasions — whether you’re dining solo with your favourite book, gathering friends for a lazy afternoon, or marking life’s little milestones with an unforgettable feast under the sky.
Because (and this is scientifically proven, trust us) everything tastes better outdoors. Life is made richer when you carve out time to reconnect, to pause, and to find joy in the ordinary.
What does “reinventing the picnic” actually look like?
Simple. It’s about adding beauty, joy, and intentionality back into the experience:
1. Elevating the Essentials: Say goodbye to disposable plates and flimsy plastic forks. Instead, imagine heirloom-quality picnic essentials that you’ll cherish forever: beautifully crafted baskets, soft woven blankets, and sustainable, handmade tableware. It’s about creating memories, not waste.
2. Celebrating the Occasion: Picnics aren’t only about the food. They’re about connection, celebration, and slowing down to enjoy life’s simple pleasures. We’ll help you turn any outing into an event worth remembering — whether that’s a spring picnic beneath blossoms, a sunset feast on the beach, or even a cozy winter picnic by the fire.
3. Savouring Seasonal Simplicity: Fancy food isn’t necessary. We believe seasonal, simple dishes are the secret to picnic bliss. No need for complicated recipes—just fresh ingredients, thoughtful prep, and a touch of creativity. From warming thermos drinks to perfectly portable hand pies, we’ll help you pack a picnic that’s delicious, practical, and stress-free.
At The Piknic Club, we’re about much more than picnics — we’re about moments:
Moments of joy.
Moments of connection.
Moments spent slowing down and soaking up life’s little pleasures.
In our always-on world, a picnic is a gentle reminder to pause. To gather together, share good food, and enjoy the beauty of being outdoors.
We’re passionate about this because we know the magic of a simple meal shared beneath open skies — and we want you to experience that magic too.
We’re on a mission to revolutionise picnics, and we’d love for you to join us.
Sign up for The Piknic Club Newsletter — because picnics shouldn’t just be pleasant, they should be extraordinary.
Together, let’s make every picnic a moment to remember.